Our Work
Driving home the importance of getting where you’re going safely.
The North Carolina Alliance for Safe Transportation (NCAST) is a non-profit public service created with one goal in mind: reduce the number of transportation-related crashes, injuries and fatalities in North Carolina. From day one we’ve worked side-by-side with their board of directors, developing the brand identity and messaging with logos, collateral, presentation materials and website.
Audiences large and small have been identified and targeted with SEM, social networking, web video, billboards and partnerships with other aligned organizations and companies. Their Safe Travels NC e-newsletter publishes monthly, and it mirrored with a companion website to update and inform the public, activists, governmental representatives and related industries.
Deliverables
The NCAST Teen Safe Driving Ambassador Program empowers and rewards conscientious young drivers.
This is the third year of the NCAST Teen Ambassador program, which guides rising high school junior and senior to advocate safe driving habits to their peers and the public. Hundreds of students have participated, with the most active winning thousands of dallars in scholarships.
Greenspon Advertising has coordinated every aspect of this program with NCAST, from recruitment and development of resources, to organizing event calendars and formulating supporting creative such as billboards, social media and web video.
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