An entrepreneur with decades of experience within the beverage industry, our new client came to us with a concept and a plan—identify underserved niches within the consumer landscape and create brands to fill them. He needed product names, logos, packaging and an online presence. We started with a supremely crushable beer: Day To Day Light^®, then worked on high-octane flavored beverages for the convenience store crowd. Finally, we dived into the brave new world of legal THC drinks with the Elevate Quantum D9^® brand.