HVAC & Home Services Marketing

Our Work

Working hard to bring leads to our hard-working home services partners.

We’ve consistently driven traffic to HVAC dealers within the network of some of North America’s biggest HVAC brands and distributors, both during the “busy seasons” and the even more critical times of year where there’s traditionally lower volume. Cost-effective YouTube video production — combined with display and search advertising — drives leads to targeted, easily adaptable landing pages, as well as their main websites.

This has proven a reliable strategy to put Home Services clients in front of as many consumer eyes as possible without breaking the bank. These “traffic spigots” can be turned on and off according to the ebb and flow of workflow, weather and other mitigating factors — greatly reducing the amount of lost money within advertising budgets.

Deliverables

Branding Strategy / Copywriting / Digital Media / Media Planning & Buying / SEM / Social Media / Video

The Results

With Toronto being the 4th largest market in North America, we depend on Greenspon to deliver cutting edge creative, that’s not your run of the mill HVAC message. And their in-depth knowledge of digital advertising strategy has really separated us from other HVAC manufacturers in Toronto. We have the largest ad agencies in the world at our fingertips here in Toronto.

We choose Greenspon!

Ian Rasmussen
Air Heat Supplies
VP of Sales and Marketing

These marketing strategies are adaptable to almost any service industry, locale or customer base.

Black Pest came to us with a couple of important assets are already in place. The cheerful cartoon BP Frog adorns their vehicles and existing marketing materials. We’ve taken advantage of his friendly face to create digital advertising that’s anything but typical for the industry.

Our Home Services partners are as individual as their clients — some want to get the job done in the background, while others are excited to be the face of their company. Take Black Pest President Nicole Carpenter as the public face of Black Pest. Her interactions with local radio personalities makes an impact with the female demographic that’s often ignored in this market segment.

Our friends at Ontario’s Air Heat have a large, prosperous immigrant asian population within their customer base that we’ve effectively reached with sophisticated targeted media planning.