Monthly sales campaigns coordinated with a generational shift.

A fixture in the Metrolina community for over 80 years, Brownlee Jewelers was long been identified with its dynamic founder, former Charlotte mayor pro team Al Rousso. His son Harold took over and grew the business significantly while endearing himself to long-time Charlotteans as the “Rock Doc”– his bombastic TV and radio alter-ego.

As Harold’s son and daughter began to take over some of the day-to-day operations, we harkened back to the retailer’s tradition of family, values and trust– all while we carefully balanced a transition to a more contemporary, sophisticated image. This approach, combined with the excitement and energy of the monthly sales cycle has kept the customers coming in the door.