Curated travel — planned by a trusted brand — was the perfect post-Covid prescription.

As families emerged from that long lonely stretch in 2019-2020, they were ready to get away. But who would they trust to put plans together for dream destinations that wouldn’t break the bank.

Leveraging existing video and imagery, we developed a series of coordinated campaigns highlighting exciting travel opportunities, limited-time offers and exclusive member-only deals — directing them to custom landing pages that quickly routed them to nearby AAA agents who could pick up the conversation.

By combining search, digital display and video advertising, we were able to dynamically adjust media spending during the campaign runs, balancing lead generation with budget.