Our Work
Insurance is based on trust. How’s 120 years worth of roadside rescues for trustworthy?
Since 1902, the American Automobile Association (AAA) has been synonomous with roadside assistance. While there’s a natural progression from that brick-and-mortar concept of protection into insurance in general, that’s a line of business that consumers don’t identify as strongly with AAA.
By emphasizing the competitiveness of AAA Insurance in coverage and pricing in our search and digital display campaign, while pointing to the trophies on the company’s mantel—historical reliability and tradition of service—a strong case is built for the consumer to consider AAA as a superior cost-competitive option within the space.
Deliverables
“Greenspon consistently delivers smart, audience-driven campaigns that not only look awesome, but also produce real impact. One standout example was our distracted driving initiative, “Disconnect & Drive.” Michael and his team’s creative excellence helped bring the campaign to life in a powerful and memorable way, including an original song that went on to earn two Emmy nominations!
They’re constantly thinking outside the box while staying focused on reaching the right audience and achieving your goals.”
Tiffany Wright
Director of Public Affairs at AAA-The Auto Club Group
Put down the phone, pick up the beat—just disconnect and drive.
Distractions are the cause of more accidents than any other behavior behind the wheel—even more so for inexperienced drivers. AAA wanted to convey that message to young people in a engaging way, along with the importance of developing the habit of putting phones away before hitting the road. We developed a music video that drove those points home, with original music that supported the high production values.
This campaign of video and display ads directed young drivers to a dedicated landing page to sign a distraction-free driving pledge, with a secondary goal of comparing insurance rates.
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